Vintage 1980s RJ Reynolds Sales Rep Route Binder + 230 Cigarette Display Sticker

$174.99+ $7.99 shipping · total at checkout

Vintage 1980s RJ Reynolds Sales Rep Route Binder + 230 Cigarette Display StickersThis is a rare, documented piece of tobacco marketing history from the late 1980s. This R.J. Reynolds Tobacco Company sales representative route binder is a "time capsule" of retail strategy, containing original plan-o-grams and merchandising instructions for iconic brands like Camel, Winston, and Salem. The highlight is a collection of over 230 unused stickers designed for cigarette spinner store displays, featuring classic slogans like "Low Tar Camel Taste" and "The Refreshest." Complete with copyright dates from 1987 and 1989, this binder offers an insider’s look at the "Tobacco Wars" of the era, making it a must-have for serious Tobacciana collectors or vintage advertising archivists.Collector’s Grail: An authentic, non-retail item typically destroyed or returned to the company after use.Massive Sticker Lot: Includes 230 total decals for Camel, Salem, Winston, and the short-lived Magna brand.Marketing History: Features original 1980s retail "plan-o-grams" and handwritten sales rep route notes.Specs: Standard 3-ring binder format. See Photos for Measurements.Condition: The binder is in good vintage condition. The red vinyl cover remains functional but shows scuffs, minor stains, and a crease on the back lower corner. Inside, the pages show yellowing consistent with age, and some include authentic handwritten notes from the original sales representative. The sticker sheets vary; while many are complete, some have been partially used. The adhesive on 35+ year-old stickers is not guaranteed for modern use and is sold as a historical collectible. See all pictures for exact condition.TOTAL - 230 stickersCamel: 12 complete sheets of 9 stickers, 12 additional stickers on partial sheetsSalem: 2 complete sheets of 7 stickers, 4 additional stickers on partial sheetsWinston: 9 complete sheets of 7 stickers, 3 additional stickers on partial sheetsMagna: 5 complete sheets of 9 stickers, 4 additional stickers on partial sheetsSticker sheets include: Camel Lights ("LOW TAR CAMEL TASTE"), Camel Filters ("SMOOTH TURKISH & DOMESTIC BLEND"), Winston Ultra Lights 100's ("SMOOTH RICH TASTE"), Winston Lights 100's, Salem Lights 100's and Salem Slim Lights 100's ("The Refreshest"), and Magna Lites Box ("SMOOTH FLAVOR – LOW TAR") and Magna Box ("SMOOTH FULL FLAVOR").Some sheets carry printed copyrights: ©1987 RJRTC and ©1989 RJRTC (as shown in photos). Vantage and Doral are referenced on the binder cover.

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