Advertising Campaign Strategy: A Guide to - Paperback, by Parente Donald - Good
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<p dir="ltr" style="margin-top:0; margin-bottom:0;">This book is a valuable resource for those interested in advertising and marketing. It provides a comprehensive guide to creating effective advertising campaigns, with a focus on communication strategies. The author, Donald Parente, draws on his extensive experience in the field to offer insights and practical advice for marketers and advertisers.</p> <br> <p dir="ltr" style="margin-top:0; margin-bottom:0;">The book covers a range of topics, including the history of advertising, market research, and the role of technology in advertising. It also includes case studies and examples to illustrate key concepts. With 432 pages, this textbook is a must-have for anyone interested in the field of advertising and marketing.</p>
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Advertising Campaign Strategy: A Guide to - Paperback, by Parente Donald - Good
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