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Resale price guide · measured, not quoted

What makeup resells for

Measured on 53,717 sold makeup listings over the last 365 days: the typical item resold for $18.00 (most between $10.00 and $28.00), selling in about 138 days.

$18.00typical sold price per item
$10.00–$28.00where most items land (20th–80th percentile)
138 daysmedian time to sell · slower half 365 days
53,717sold listings in the sample, last 365 days
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By brand

BrandTypical20th–80thDays to sellSold listings
MAC Cosmetics$23.00$18.00–$30.003654,518
Jeffree Star$18.00$12.00–$25.003652,157
bareMinerals$16.00$13.00–$24.003651,707
tarte$16.00$12.00–$25.00731,036
Too Faced$20.00$15.00–$29.003651,008
NARS$21.00$15.00–$30.00206950
Sephora$17.00$12.00–$26.00365920
Mary Kay$14.00$9.00–$22.0023899
Dior$30.00$20.00–$45.0053840
Clinique$20.00$13.00–$29.00365757
Urban Decay$23.00$15.00–$35.00365757
Fenty Beauty$20.00$15.00–$28.0070732
Nails at Play$6.00$6.00–$6.00365690
Kat Von D$25.00$17.00–$35.00365685
Charlotte Tilbury$26.00$18.00–$39.00183619

Per-item sold prices and listing-to-sale times from the resale marketplaces Closo tracks for its pricing agents, last 365 days; medians and 20th/80th percentiles. Updated 2026-09-06. Lot prices on Closo are a different quantity — a whole pallet or case, before fees and shipping.

FAQ

What makeup resells for — questions buyers ask

Answers from the measured data, not marketing copy.

Where do these numbers come from?

From sold listings on the resale marketplaces Closo tracks for its pricing agents — the same corpus that prices lots on this site. They are per-item sold prices over the last 365 days, not asking prices and not lot prices.

How do I turn a per-item price into a lot value?

Multiply the typical price by the units you expect to sell, then take off the marketplace fee and shipping. Every lot page on Closo does this for you with its own manifest and shows the days-to-sell next to the price.

What does «days to sell» mean?

The median number of days between listing and sale for the items in the sample; the 75th percentile tells you how long the slower half of the inventory sat.

Which brands resell best in makeup?

By typical sold price in this sample: Dior ($30.00), Charlotte Tilbury ($26.00), Kat Von D ($25.00), MAC Cosmetics ($23.00), Urban Decay ($23.00).

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